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, by Richard D'Aveni
Download , by Richard D'Aveni
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Product details
File Size: 8771 KB
Print Length: 320 pages
Publisher: Houghton Mifflin Harcourt (October 16, 2018)
Publication Date: October 16, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0789XGHML
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It is now obvious to me why The Wall Street Journal published a major review recently of a book about 3D printing they titled “Printing The Future†because Richard D’Aveni nailed this ever more important subject. Just like me they found in this book the kind of understanding of 3D printing in its wider context and why it has world changing applications and implications.Here 3D printing and related technologies are seen as an integral aspect of the manufacturing revolution Professor D’Aveni projects as he goes beyond what others have articulated that I have not found in my other reading and research on the subject.As this book details it is not just 3D printing but it and all the related technologies evolving with it AND further how they will result in new kinds of platforms that take full advantage of AI, machine learning, etc. and even more how all this leads inevitable to a new way of managing these innovative manufacturing systems.All of this explained in “The Pan Industrial Revolution†had particular meaning for every aspect of "manufacturing" even the future of less obvious uses like sculpture as much as it is about manufacturing airplane parts, cars or anything else.There is not enough space nor need for me to cover every single use of 3D printing and its larger context which Professor D’Aveni labels AM "additive manufacturing." The fact is this book explains the imaginative future for the entire range of manufacturing industries worldwide. And he comes to the dramatic conclusion that the result may well be a few giant manufacturers making “everything†dominating the global market place in the future using these new technologies. I have no doubt this book is already being read at the highest levels in China right now. I hope it is the same here !Professor D’Aveni is a true Visionary and as he writes in the final pages of his book GO BIG OR GO HOME ! The ultimate compliment I can pay him and his book that it is reminiscent of the pivotal importance of Fredrick Taylor and his very different book “The Principles of Scientific Management†over a century ago. Taylor articulated the essential future of manufacturing a century ago for the 20 th century. Richard D’Aveni has now done the same for our 21st century.
Richard D'Aveni writes a thoughtful and well documented book for manufacturing business leaders contemplating the impact of additive manufacturing (AM), which is the industrial cousin of 3D printing. The greatest strength of the book is noting the shifting equilibrium of business where economies of scale _and_ scope are possible. D'Aveni highlights six strategies for harnessing the advantages of AM such as mass modularization, where a modular design allows a customer to shift parts to fit their needs and manufacture on demand via additive manufacturing. The boldest idea of the book is that additive manufacturing enables manufacturing titans to make any product across industry vertical markets, and become manufacturing juggernauts. Sort of like Google or maybe Xerox, but across multiple products of similar materials. The theoretical example is Universal Metals, a company that could make a portfolio of metal products according to shifting market demands. As one current real example, the book presents Jabil, a contract manufacturer, with many of the qualities of a pan-industrial company. The pan-industrial view of the future left me with some questions about likelihood of decentralized manufacturing and oligarchy of few companies. Regardless, it provides lots to think about for yourself. If you work in leadership, technology, or manufacturing -- particularly automotive, aerospace, or medical -- then I strongly recommend this book because it gives insight into different strategies to implement additive manufacturing to win.
Abraham Lincoln once suggested that "the best way to predict the future is to create it." That is even more true -- and more important -- now than it was then.In order to establish a context for the abundance of information and insights that Richard D'Aveni provides, my preliminary research indicates that the first industrial revolution spans from the end of the 18th century to the beginning of the 19th century. It witnessed the emergence of mechanization, a process that replaced agriculture with industry as the foundations of the economic structure of society. Mass extraction of coal along with the invention of the steam engine created a new type of energy that thrusted forward all processes thanks to the development of railroads and the acceleration of economic, human and material exchanges. Other major inventions such as forging and new know-how in metal shaping gradually drew up the blueprints for the first factories and cities as we know them today.Nearly a century later at the end of the 19th century, new technological advancements initiated the emergence of a new source of energy: electricity, gas and oil. As a result, the Second Industrial Revolution is remembered for the development of the combustion engine set out to use these new resources to their full potential. Furthermore, the steel industry began to develop and grow alongside the exponential demands for steel. Chemical synthesis also developed to bring us synthetic fabric, dyes and fertilizer. Methods of communication were also revolutionized with the invention of the telegraph and the telephone and so were transportation methods with the emergence of the automobile and the plane at the beginning of the 20th century. All these inventions were made possible by centralizing research and capital structured around an economic and industrial model based on new “large factories†and the organizational models of production as envisioned by Taylor and Ford.And then in the second half of the 20th century, a third industrial revolution appeared with the emergence of a new type of energy whose potential surpassed its predecessors: nuclear energy. This revolution witnessed the rise of electronics—with the transistor and microprocessor—but also the rise of telecommunications and computers. This new technology led to the production of miniaturized material which would open doors, most notably to space research and biotechnology. For industry, this revolution gave rise to the era of high-level automation in production thanks to two major inventions: automatons—programmable logic controllers (PLCs)—and robots.The first industrial revolution used water and steam to mechanize production, the second used electric energy to create mass production and the third used electronics and information technology to automate production. Today a fourth industrial revolution is underway which builds upon the third revolution and the digital revolution that has been taking place since the middle of the last century. This fourth revolution with exponential expansion is characterized by merging technology that blurs the lines between the physical, digital and biological spheres to completely uproot industries all over the world. The extent and depth of these changes are a sign of transformations to entire production, management and governance systems.The genesis of the fourth and current industrial revolution is situated at the dawn of the third millennium with the emergence of the Internet. This is the first industrial revolution rooted in a new technological phenomenon—digitalization—rather than in the emergence of a new type of energy. This digitalization enables us to build a new virtual world from which we can steer the physical world. The industries of today and tomorrow aim to connect all productive means to enable their interaction in real time. Factories 4.0 make communication among the different players and connected objects in a production line possible thanks to technology such as AI, Cloud, Big Data Analytics, and the Industrial Internet of Things.What are the defining characteristics of this latest revolution? What are the unique opportunities it creates that will have the greatest potential? How to take full advantage of those opportunities? Just about everything business leaders need to know -- and understand -- is explained in this brilliant book.For example, in Part One: The Revolution Is Here (Chapters 1-6), D'Avenio Suggests the nature and extent of "things to come"o Explains how expanded scope makes (almost) "anything, anywhere"o Also explains how boundless scale makes more, "faster and cheaper"o Explains the power of industrial platforms within the emerging digital business ecosystemso Examines how coding the future helps to build "the world's first industrial platforms"o Explains how the emergence of the pan-industrials illustrates "the triumph of bigness"D'Aveni notes that additive manufacturing (AM) is a relatively new term but the methodology is not. Of special interest to me is which new applications of AM will be developed by companies such as Cargill, GE, Jabil, Lockheed Martin, Siemens, and United Technologies. Breakthrough results can only be achieved by breakthrough thinking about how AM can establish and then sustain a competitive edge in terms of speed-and-flexibility, innovation, "deep-pockets," and reputation. (Please see Pages 115-128.)I agree with Richard D'Aveni: "The future that our children and grandchildren will inherit is being created now -- by corporate moguls, entrepreneurs, research scientists, engineers, software developers, and other visionaries who are exploring the amazing capabilities of the new technologies and imagining new ways to use them."I think this is a must read for leaders in all organizations, whatever their size and nature may be. Meanwhile, they would be well-advised to consider this observation by Alvin Toffler in his classic work, Future Shock (1984): "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.â€
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